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Targeted Higher Education Marketing

Targeted Higher Education Marketing. Tuesday, January 9, 2018. What medium works best for different Adult Prospects? I find this an interesting topic. When I started Market Mapping plus back in 1990, one of my mantras over all these years has been "Track response". Why? If you don't track where your prospects and students are coming from, how do you know where to allocate resources? Yes, 26 years later I keep asking clients "what gives you the best response? The key is integrating some method of knowing ...

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Targeted Higher Education Marketing | marketmappingpluseducation.blogspot.com Reviews

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Targeted Higher Education Marketing. Tuesday, January 9, 2018. What medium works best for different Adult Prospects? I find this an interesting topic. When I started Market Mapping plus back in 1990, one of my mantras over all these years has been Track response. Why? If you don't track where your prospects and students are coming from, how do you know where to allocate resources? Yes, 26 years later I keep asking clients what gives you the best response? The key is integrating some method of knowing ...

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3 david fant

4 no comments

5 labels adult education

6 college admisisons

7 colleges

8 continuing education

9 effective e mail

10 enrollment management

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what list,posted by,david fant,no comments,labels adult education,college admisisons,colleges,continuing education,effective e mail,enrollment management,graduate admissions,higher education,higher education marketing,universtiy recruiting,advertising

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Targeted Higher Education Marketing | marketmappingpluseducation.blogspot.com Reviews

https://marketmappingpluseducation.blogspot.com

Targeted Higher Education Marketing. Tuesday, January 9, 2018. What medium works best for different Adult Prospects? I find this an interesting topic. When I started Market Mapping plus back in 1990, one of my mantras over all these years has been "Track response". Why? If you don't track where your prospects and students are coming from, how do you know where to allocate resources? Yes, 26 years later I keep asking clients "what gives you the best response? The key is integrating some method of knowing ...

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marketmappingpluseducation.blogspot.com

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Targeted Higher Education Marketing: Increase response by creating an emotional appeal

http://marketmappingpluseducation.blogspot.com/2015/06/increase-response-by-creating-emotional.html

Targeted Higher Education Marketing. Monday, June 29, 2015. Increase response by creating an emotional appeal. It’s interesting to work with so many different institutions of higher education. Each one looks at their programs from a unique perspective and feel that they have the best degree programs in their area. I am not qualified to determine if that is true or not, but I do know that finding adult degree completion prospects is a never ending fight for every institution. In their ads, in their stores?

2

Targeted Higher Education Marketing: When did you last talk to one of your adult students?

http://marketmappingpluseducation.blogspot.com/2013/03/when-did-you-last-talk-to-one-of-your.html

Targeted Higher Education Marketing. Saturday, March 23, 2013. When did you last talk to one of your adult students? When did you last talk to one of your adult students? This is an interesting question that often goes unanswered. Why? The excuses are many. "These are night classes, I have to be somewhere." or "What can they tell me? What would I ask them? Why did you decide to get your degree from XYZ University? Was cost an issue to you? Who influenced you in your decision to attend our school? If you ...

3

Targeted Higher Education Marketing: Why prospect three times a year, when potential students are looking for degree information on a daily basis?

http://marketmappingpluseducation.blogspot.com/2013/04/why-prospect-three-times-year-when.html

Targeted Higher Education Marketing. Wednesday, April 17, 2013. Why prospect three times a year, when potential students are looking for degree information on a daily basis? Not when you advertise to them. So, the question becomes, how do we reach prospects when they are doing their immediate search, OR, as close as possible to the time when they are doing their research. Change your mindset from marketing three times a year, to marketing monthly, weekly and if possible daily! View my complete profile.

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Targeted Higher Education Marketing: December 2011

http://marketmappingpluseducation.blogspot.com/2011_12_01_archive.html

Targeted Higher Education Marketing. Thursday, December 8, 2011. If you build it, they may not come! Thoughts on closing the sale. First if you watch TV, look in magazines, read newspapers, what strikes you about the ads that you see? Yes, there may be too many of them, but, the fact is, they are repetitive! Second, something particular to e-mail campaigns is what are prospects "clicking through to"? So, how do you build an effective e-mail campaign? That will be in the next blog within the next few days.

5

Targeted Higher Education Marketing: June 2015

http://marketmappingpluseducation.blogspot.com/2015_06_01_archive.html

Targeted Higher Education Marketing. Monday, June 29, 2015. Increase response by creating an emotional appeal. It’s interesting to work with so many different institutions of higher education. Each one looks at their programs from a unique perspective and feel that they have the best degree programs in their area. I am not qualified to determine if that is true or not, but I do know that finding adult degree completion prospects is a never ending fight for every institution. In their ads, in their stores?

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marketmappingplus.com

Higher Education - Specialty Lists - Market Mapping plus Inc.

http://www.marketmappingplus.com/higherEd/index.php

Also known as our “Some College” list, this list contains individuals who have completed High School, and have some college education. This list is widely used for college and university recruiting. CLICK HERE TO VISIT MMP'S HIGHER EDUCATION BLOG. FOR HINTS AND TIPS AND KNOWLEDGE BASE ON EDUCATIONAL DIRECT MARKETING! Through the use of surveys, self-reported data, and sophisticated computer modeling, we can identify and reach your most lucrative market segments. Are you looking to reach people who ma...

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Targeting Direct Mail Programs. Thursday, July 22, 2010. Ideas from a Graduate Admissions Marketing Conference. HiPPO's - What are they and how do you deal with them? Hits - No, not the Soprano's or Elton John. When tracking website performance look at VISITORS, not hits. How many visitors did you have, how long did they stay on your website? Lifetime Value of a Student. This was an interesting topic. I have used Lifetime Value of a Customer for many years with my retail and non-profit clients. W...In re...

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Targeted Higher Education Marketing

Targeted Higher Education Marketing. Tuesday, January 9, 2018. What medium works best for different Adult Prospects? I find this an interesting topic. When I started Market Mapping plus back in 1990, one of my mantras over all these years has been "Track response". Why? If you don't track where your prospects and students are coming from, how do you know where to allocate resources? Yes, 26 years later I keep asking clients "what gives you the best response? The key is integrating some method of knowing ...

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