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San Antonio: Byline Blog: What I’ve Learned from Doing TV Interviews
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Tuesday, April 30, 2013. What I’ve Learned from Doing TV Interviews. By: Laura Calderón, Communications Consultant. In October 2012, our chapter was fortunate to host Dr. Joe Trahan, APR, for our annual workshop. He focused on that dreaded PR function—the tough on-camera media interview. Think like a reporter. The Investigative Reporters and Editors organizational web site, for a look into the mindset. Assume ...
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San Antonio: Byline Blog: March 2013
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Monday, March 25, 2013. Creating Content Worth Sharing. By: Delisi Araceli Duarte. This month, Nathan Cone, Texas Public Radio’s director of marketing and digital content, was the guest speaker at the PRSA luncheon at The Bright Shawl. His presentation discussed three ways to tell a story, nine types of ways to engage an audience, and seven steps to Twitter dominance. Should I try to be more entertaining?
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San Antonio: Byline Blog: Media Wildfire
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Wednesday, April 03, 2013. My first experience at a PRSA luncheon was fun, educational, and I won a raffle (not too shabby, huh? I had the pleasure of meeting an awesome group of individuals from fields including: news, organizations, and businesses. And like me, these individuals wanted to know more about how to catch the interest of the public. Compile your twitter source and influencer list.
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San Antonio: Byline Blog: June 2012
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Monday, June 18, 2012. The ABC’s of Setting Goals and Objectives. By Monica Faulkenbery, APR. Recently I was asked to judge a national awards program. My category for judging was communication plans. For example, “within six months, 40% of employees will contact the benefits office to inquire about setting up a 401K account.” Or, “by the end of 12 months, 65% of the residents living withi...Strategies serve as...
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San Antonio: Byline Blog: November 2011
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Wednesday, November 16, 2011. Finds the public perceives low-level employees as more trustworthy within most organizations. I find these results interesting as they dovetail with what I’ve seen informally in my public relations work over the years. Deciding who delivers the message can be as important as deciding what the message is. Paul Hart, APR. Links to this post. You can follow him on Twitter. 8211; The ...
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San Antonio: Byline Blog: November 2012
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Thursday, November 29, 2012. A Report from the October Professional Development Luncheon. Links to this post. Friday, November 23, 2012. Using CSR to Establish Credibility. By Randy Escamilla, APR. In 2004, activists labeled The Clorox Company one of manufacturing's "dirty dozen." They branded Clorox one of the nation's worst environmental polluters. Green Works or Greenwashing. Then in 2007,. After critics co...
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San Antonio: Byline Blog: Creating Content Worth Sharing
http://prsanantonio.blogspot.com/2013/03/creating-content-worth-sharing.html
San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Monday, March 25, 2013. Creating Content Worth Sharing. By: Delisi Araceli Duarte. This month, Nathan Cone, Texas Public Radio’s director of marketing and digital content, was the guest speaker at the PRSA luncheon at The Bright Shawl. His presentation discussed three ways to tell a story, nine types of ways to engage an audience, and seven steps to Twitter dominance. Should I try to be more entertaining?
prsanantonio.blogspot.com
San Antonio: Byline Blog: May 2012
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Friday, May 11, 2012. Content Rules Should Be On Your Bookshelf. Book Review of Content Rules. By Ann Handley and CC Chapman. This book, while not new, has the best subtitle: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and more that Engage Customers and Ignite Your Business. Published in 2011, it's a resource that should be on every PR practitioners' shelf. The book is organized into three.
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San Antonio: Byline Blog: July 2012
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San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Tuesday, July 24, 2012. San Antonio PRSA Loses PR Giant, Charlie Kenworthey, APR, Fellow PRSA. Charlie with his wife, Dottie. In the San Antonio Express-News with an online guestbook. Charles Kenworthey, APR, Fellow PRSA, reached many milestones both in years and accomplishments that few others have or ever will. He was one of the San Antonio PRSA chapter’s most active and valuable members. Executive director ...
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San Antonio: Byline Blog: Unintentional Internship
http://prsanantonio.blogspot.com/2013/03/unintentional-internship.html
San Antonio: Byline Blog. Group blog of the Public Relations Society of America in San Antonio. Wednesday, March 13, 2013. By Ariana Michelle Bocanegra. I walked into my first PRSA luncheon at The Bright Shawl on January 3. My appropriate business professional attire did little to appease my nerves. I was nervous, but also excited at the opportunity to interact with experienced public relations practitioners. Both professionals and students benefit from the PRSA luncheons. It's a great way to learn f...
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