shopperwatch.blogspot.com
Shopper Watch: Wal-Mart In Store Media and PRISM
http://shopperwatch.blogspot.com/2009/07/wal-mart-in-store-media-and-prism.html
Talking about shopping and the way people shop. Tuesday, July 21, 2009. Wal-Mart In Store Media and PRISM. I believe that this. Is one of the reasons Wal-Mart pulled out of PRISM. This isn't shopper marketing. It's a powerful retailer grabbing money from its suppliers. Their intention is not brand building. At a recent meeting a marketing director of one of our packaged goods clients told me "I have never met a retailer that was interested in building brands". Subscribe to: Post Comments (Atom).
shopperwatch.blogspot.com
Shopper Watch: January 2009
http://shopperwatch.blogspot.com/2009_01_01_archive.html
Talking about shopping and the way people shop. Sunday, January 25, 2009. Why "purchase intent" questions are not predictive of actual behaviour. Market researchers spend a lot of time explaining why the responses from the 'purchase intent' questions that we ask bear little relation to actual behaviour. Reasons have included:. Market environment like distribution, advertising etc. Aspirational" responses that cannot be followed through. Commitment to competitive brands. I think that this excellent piece.
shopperwatch.blogspot.com
Shopper Watch: April 2009
http://shopperwatch.blogspot.com/2009_04_01_archive.html
Talking about shopping and the way people shop. Sunday, April 19, 2009. Power of the Brand in Convenience Channels. It is often said that convenience stores are hotbeds of impulse purchasing. According to our Convenience Shopper Canada. Study, among those who buy soft drinks in those channels, 66% had made up their mind on category and brand before entering the store. Granted, 13% knew they would be buying a soft drink and decided brand in store and 21% decided to buy the category in the store. Basically...
shopperwatch.blogspot.com
Shopper Watch: August 2008
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Talking about shopping and the way people shop. Saturday, August 23, 2008. A Step Closer to Minority Report. Interactive advertising in stores. That respond to what the shopper is buying being us a little closer to the memorable scenes in Minority Report. Where the ads change after scanning Tom Cruise's retina. Not long before we get "shoppers who bought x also bought y" in the store. The End of Consumerism. Well, I know that is a dramatic overstatement. But this is a blog. But the key here is demographi...
shopperwatch.blogspot.com
Shopper Watch: Do One Thing Really Really Well
http://shopperwatch.blogspot.com/2009/07/do-one-thing-really-really-well.html
Talking about shopping and the way people shop. Saturday, July 25, 2009. Do One Thing Really Really Well. Do One Thing Really Really Well" is the slogan of Ontario's Steamwhistle Brewery. It is one of the keys to brand authenticity (not the only one and not always the main one). I guess these guys (above) are not trying that approach. While the positioning may suck, I can verify the food IS very good! July 27, 2009 at 8:50 AM. You know the store? Which of the various offerings is good? Its close to me).
shopperwatch.blogspot.com
Shopper Watch: Canadian Shopper Behaviour and The Recession
http://shopperwatch.blogspot.com/2009/07/canadian-shopper-behaviour-and.html
Talking about shopping and the way people shop. Saturday, July 4, 2009. Canadian Shopper Behaviour and The Recession. In the words of The Onion's Jim Anchower, it's been a while since I rapped at ya. I have been too busy reports from with Convenience Shopper Canada and World of the Shopper. We do see some changes though. Final interesting thing - a decline of the male quick trip. As households pre-plan and consolidate their trips that last minute ingredients grab drops. Labels: canadian shopper behaviour.
shopperwatch.blogspot.com
Shopper Watch: September 2008
http://shopperwatch.blogspot.com/2008_09_01_archive.html
Talking about shopping and the way people shop. Saturday, September 27, 2008. Dynamic vs. Static Consumer Insights. I just returned from the ESOMAR. World congress in Montreal. The content was not very exciting but one theme I picked up - which is evident in a lot of talk and thinking around research these days is the notion of movement, change, transformation. I think a lot of criticism of research is that it does not capture the dynamic aspect of consumer behaviour. Why? Says - it's not about why.
brandamplitude.blogspot.com
Brand Amplitude Blog: Announcing New Study: Millennial Trendsetters, Food & Wine
http://brandamplitude.blogspot.com/2009/04/announcing-new-study-millennial.html
Brand Amplitude is an independent consulting firm specializing in consumer insights and brand strategy. This where we discuss our best practices for helping clients with their branding issues. Tuesday, April 21, 2009. Announcing New Study: Millennial Trendsetters, Food and Wine. Brand Amplitude is partnering with Outlaw Consulting. And regularly post reviews on yelp.com. For Millennials, being on trend is an attitude and way of approaching their lives. They are hungry for newness, and want to know wh...
brandamplitude.blogspot.com
Brand Amplitude Blog: May 2009
http://brandamplitude.blogspot.com/2009_05_01_archive.html
Brand Amplitude is an independent consulting firm specializing in consumer insights and brand strategy. This where we discuss our best practices for helping clients with their branding issues. Wednesday, May 13, 2009. Is iPhone Made of Teflon? In an April 15 article, Amol Sharma in the WSJ. 8220;The blockbuster device (iPhone) has reeled in millions of new customers and helped revitalize the telecom giant's brand.”. We would challenge the second half of that contention. AT&T has a long way to go:. I thin...
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