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Steve's Blog - Stuff I'm Working on and Thinking About | srappaport.com Reviews
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Stuff I'm Working on and Thinking About
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Field Guide Review from Goodreads 4/5 Stars - Steve's Blog
http://srappaport.com/field-guide-review-from-goodreads-45-stars
Stuff I'm Working on and Thinking About. Field Guide Review from Goodreads 4/5 Stars. Fred Zimny’s Field Guide review found the book’s concept of “endometrics” an “eye-opener” and highlighted the need for strategy, a framework, a measurement plan, and reporting. Download (PDF, 150KB). The Field Guide is available for purchase. From online and brick and mortar booksellers. April 15, 2015. April 15, 2015. Digital Metrics Field Guide. Review of Digital Metrics Field Guide. Click Topic Heading to Locate Posts.
Humetrics - Fact and Feeling Play Big at Sentiment Analysis Symposium 2015 - Steve's Blog
http://srappaport.com/humetrics-fact-and-feeling-play-big-at-sentiment-analysis-symposium-2015
Stuff I'm Working on and Thinking About. Humetrics – Fact and Feeling Play Big at Sentiment Analysis Symposium 2015. I coined the word “humetrics” while writing The Digital Metrics Field Guide. We still have a way to go – I can’t believe how much writing about social media in particular is focused on strategies and tactics but not what individuals are looking to accomplish in their lives. John Liu of cognitive computing company Digital Reasoning. Along with emotions, the work of motivational psychologist...
The Digital Metrics Field Guide: Where to buy - Steve's Blog
http://srappaport.com/buy-digital-metrics-field-guide
Stuff I'm Working on and Thinking About. The Digital Metrics Field Guide: Where to buy. Digital Metrics Field Guide by Stephen D. Rappaport. The Digital Metrics Field Guide. Is widely available from various Amazons and Barnes and Noble online, to a raft of independent booksellers who trade online and have physical locations. A number of them offer discounts and low-cost or free shipping. The shops linked to below appeared through a web search. Any local bookseller can order. Bay Area, CA). March 13, 2015.
Speaking - Steve's Blog
http://srappaport.com/speaking
Stuff I'm Working on and Thinking About. I give conference keynotes, moderate panels, serve as a panelist, and lead workshops around the world. Please fill out the contact form below about your opportunity. These expand upon the notion of: a) digital measurement and humanism in business (e.g. “humetrics” outlined in. And tied to your conference theme, b) mind genomics and cognitive economics, and c) competing through narrative. Conference Chairing, Panel moderation and serving on panels. September 29, 20...
Field Guide Archives - Steve's Blog
http://srappaport.com/tag/field-guide
Stuff I'm Working on and Thinking About. A Digital Metrics Field Guide Success Story. Ted McConnell, sought-after digital consultant, former EVP Digital at ARF, and past head of digital for P&G tells a story about how one client of his, a small content company, depends upon. The Digital Metrics Field Guide. To make themselves smarter and to give top-notch service to their roster of large brands. The Field Guide is available here: http:/ bit.ly/FieldGuide Buy. April 14, 2015. April 14, 2015. 8220;Utteranc...
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The water-bucket method of networking. | StrategyAudit
http://www.strategyaudit.com.au/2015/08/03/the-water-bucket-method-of-networking
The water-bucket method of networking. Aug 3, 2015. Goodwill and trust first. Networking has always been a great way to build a business, and nothing will ever change that. Most small business owners go to networking meetings, register on linkedin and all the rest for a simple reason: they want to find more business. Why is it than that when you go to these places, physically or digitally that it takes so much effort, and traction often seem really hard to build for most? We all do tend to it. 10 questio...
Customers | StrategyAudit
http://www.strategyaudit.com.au/category/customers
11 rules to ensure customers love you. Nov 8, 2016. Customers and potential customers always remember how their needs and expectations were managed through the sales process. It is all part of the experience of doing business. Repeat to yourself: “. Customers do not care about my problems, only theirs. 8221; in the mirror every morning. Following are 11 simple rules, evolved out of the cock-ups I have seen over many years. A customers time is their most valuable resource, never, ever, ever, waste it.
10 lead generating tactics for small business. | StrategyAudit
http://www.strategyaudit.com.au/2015/07/29/10-lead-generating-tactics-for-small-business
10 lead generating tactics for small business. Jul 29, 2015. Small businesses selling B2B always struggle to generate sales leads. Survey after survey confirms it as one of the biggest challenges they have. There are plenty of tools out there that supposedly make it easy, and certainly they do make it easier than it has been in the past to generate many contacts, but it is still hard to generate a warm lead, and then to convert to a sale. 5 Seminars, webinars and e-books. In most cases, our clients buy f...
This blog has moved | Steve's Blog HAS MOVED
https://srappaport.wordpress.com/2014/04/21/this-blog-has-moved
Steve's Blog HAS MOVED. This blog has moved. This entry was posted in Uncategorized. April 21, 2014. By Stephen (Steve) Rappaport. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.
How do you describe your brand? | StrategyAudit
http://www.strategyaudit.com.au/2015/07/16/how-do-you-describe-your-brand
How do you describe your brand? Jul 16, 2015. Image courtesy brandonsteiner.com. People in market research always describe brands in human terms, they are tough, or easy to live with, or friendly, cold, and so on. It is the easiest way to describe them. It follows then that when thinking about the dimensions of your brand, you would do it using “the brand as a friend” as the guiding metaphor. Ask yourself a few simple questions:. What do your customers expect from your brand? How would you describe yours?
Small business | StrategyAudit
http://www.strategyaudit.com.au/category/small-business
Rethinking the 6 challenges of local advertising. Sep 5, 2016. Local businesses only need local advertising. So the choice is then between local analogue adverting and digital or a mix. How do you make the choices when you are a small local business with a small marketing budget. (The reality is that every business no matter what their size faces the same choices, it is only the scale that differs.). Who is my ideal. Following are 6 simple things to consider that may assist the choices:. The sponsorship ...
Sales | StrategyAudit
http://www.strategyaudit.com.au/category/sales
Are you Ready to Buy? Nov 4, 2016. Reality TV is about as far from Reality as you can get, but sometimes something useful emerges. Just for the record, I do not watch this stuff, there are thousands of better ways I can think of to waste an hour. However, judging by the ratings and water cooler conversations, many do. Back to the reality shows. Being ‘ready to buy” is not enough, they need to be ready to buy from you before consummation. How to tell if you are selling to the right person. Oct 13, 2016.
Software productivity | StrategyAudit
http://www.strategyaudit.com.au/software-productivity
Software productivity on your desk, in your pocket. Would it help to know more about your customers behaviour? When and what they buy, how often, how sensitive to promotional pricing they are, how long since they bought a specific item, how much revenue and margin they contribute to your totals? These are just a few of the bits of information most businesses have but do not use, because it is kept inside their accounting package. This is not tech talk ; it’s really pretty easy. Let me show you. 3 essenti...
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SRAPPA 2015 - Red, Hot & Rouge - October 10-13, 2015 - Baton Rouge, Louisiana
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Steve's Blog - Stuff I'm Working on and Thinking About
Stuff I'm Working on and Thinking About. Latest Books and Resources. Digital Metrics Field Guide. Now available for pre-order. And Independent Booksellers in the US and around the world. Interested in learning about Mind Genomics and Cognitive Economics? Howard Moskowitz and I are sharing our Dropbox stuffed with books (over 20), peer reviewed articles, original research, and presentations for free and without any obligation. Access the Mind Genomics Dropbox. January 25, 2015. We still have a way to go &...
Steve's Blog HAS MOVED
Steve's Blog HAS MOVED. This blog has moved. This entry was posted in Uncategorized. April 21, 2014. By Stephen (Steve) Rappaport. This blog has moved. Create a free website or blog at WordPress.com. Steve's Blog HAS MOVED. Blog at WordPress.com.
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