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Agencies | Mike Berry Associates
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All posts in Agencies. February 27, 2012. Where next for the Digital Mad Men? Two apparently contradictory stories from the UK marketing press caught my eye recently, each from an impeccable source. One set of figures came from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). Firstly, more. Integrated solutions need integrated knowledge. February 5, 2011. Seems like everyone's talking about. Getting the most out of digital agency relationships.
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Email marketing | Mike Berry Associates
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All posts in Email marketing. March 2, 2013. Email Marketing: still going strong in the 21st Century. I recently chaired the panel on “Mobile email” at TFM&A (Technology for Marketing and Advertising) in London. The assembled experts concurred that: a) email marketing is alive and well and: b) everything digital is going mobile, especially email (Litmus estimates more. Email marketing: timeless classic or just horribly old-fashioned? May 24, 2011. I recently chaired the Econsultancy. Follow us on Twitter.
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UX | Mike Berry Associates
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All posts in UX. December 16, 2013. Giving your visitors a GREAT experience. I recently spent some time observing online user experience testing for a big brand (thanks to Tobias Misera and his team from Seren www.seren.com for their hospitality and patient explanations). It was fascinating and eye-opening; I was reminded that, in general, more. Follow us on Twitter. Follow Us on Twitter. We can’t measure it? November 10, 2009. SEO: seek, and ye shall find. (Luke 11). June 4, 2009. July 25, 2010.
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Testimonials | Mike Berry Associates
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Internet Marketing Entrepreneur at Entreprenuer. Mike is a highly personable individual with great ideas and fantastic insights into the world of digital marketing and online advertising. Since meeting Mike a year ago he has worked with Econsultancy as one of our most valued trainers. If you are in need of an expert to train your team or need a consultant to help you develop your digital strategy then Mike is your man look no further! June 18, 2010. Training and Operations Manager, Econsultancy,. Mike Be...
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Mobile | Mike Berry Associates
http://mikeberryassociates.com/category/mobile
All posts in Mobile. May 15, 2013. Digital Marketing in Africa: an exclusive interview with Mike Berry. Mike Berry gave this interview ahead of his visit to Lagos, Nigeria to speak at the Conference: Digital Marketing Conference 2.0; Deploying Digital Marketing for Competitive Advantage http:/ www.digitalmarketingnigeria.com/ Q. So what is Digital Marketing and why now? Digital Marketing is more. Email Marketing: still going strong in the 21st Century. March 2, 2013. January 16, 2011. May 18, 2009. Darre...
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General | Mike Berry Associates
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All posts in General. June 19, 2016. A Global Digital Powerhouse. The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of more. August 15, 2015. Digital Marketing in Thailand. March 7, 2015. Happy New Digital Year. January 11, 2015. Hope you're feeling back into things by now? July 26, 2014. June 16, 2013. Mike ...
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Stop Press! World Digital First | Mike Berry Associates
http://mikeberryassociates.com/stop-press-world-digital-first
March 7, 2015. An extraordinary story caught my eye recently; there is one country which this year is forecast to see a higher spend on digital marketing than on all forms of offline marketing combined. This has never happened anywhere in the world before and although digital is growing everywhere, we are still some distance away from the global figures showing the same pattern. According to Strategy Analytics. Interestingly Strategy Analytics claims that TV is not in decline; rather its diminishing shar...
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Education and training | Mike Berry Associates
http://mikeberryassociates.com/category/education-and-training
All posts in Education and training. June 19, 2016. A Global Digital Powerhouse. The recent Mary Meeker (KPCB) report began, surprisingly for many, with the news that overall internet growth in 2015 was flat. And that global smartphone unit shipments were slowing dramatically. Growth is, of course, still growth but, after years of more. October 17, 2010. Digital Marketing Training: learning from others’ successes (and failures). February 3, 2010. Follow us on Twitter. Follow Us on Twitter. June 4, 2009.
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Apple: turning ‘cool’ into dollars | Mike Berry Associates
http://mikeberryassociates.com/apple-turning-cool-into-dollars
Apple: turning ‘cool’ into dollars. October 16, 2009. With Jobs at the helm, its range of desirable gadgets and its (in recent years) booming stock price, Apple has accumulated an army of passionate supporters among both consumers and investors. Most would agree it has earned the epithet ‘cool’. What makes a brand cool? Notice Apple has 3 out of the top 4 ‘cool’ brands. Clearly, ‘cool’ is not just another word for ‘profitable’ or ‘successful’. So what exactly is this thing called ‘cool’? Rohde has identi...
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