thebrandawareness.blogspot.com

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Through the eyes of a Malaysian consumer. Shell's Let's Go campaign. The positioning of shell's let go campaign adds are obviously targeting the middle-higher income class. People who are affluent and educated (not to mention businessmen/politicians/. Government relations and in this new world the well connected middle eastern entrepreneurs.) you wont find the let's go campaign on mass media but carefully selected outlets like business week,the economist and. Is it a good ad though? Gone are the days whe...

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Through the eyes of a Malaysian consumer. Shell's Let's Go campaign. The positioning of shell's let go campaign adds are obviously targeting the middle-higher income class. People who are affluent and educated (not to mention businessmen/politicians/. Government relations and in this new world the well connected middle eastern entrepreneurs.) you wont find the let's go campaign on mass media but carefully selected outlets like business week,the economist and. Is it a good ad though? Gone are the days whe...

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Marketing | thebrandawareness.blogspot.com Reviews

https://thebrandawareness.blogspot.com

Through the eyes of a Malaysian consumer. Shell's Let's Go campaign. The positioning of shell's let go campaign adds are obviously targeting the middle-higher income class. People who are affluent and educated (not to mention businessmen/politicians/. Government relations and in this new world the well connected middle eastern entrepreneurs.) you wont find the let's go campaign on mass media but carefully selected outlets like business week,the economist and. Is it a good ad though? Gone are the days whe...

INTERNAL PAGES

thebrandawareness.blogspot.com

1

September 2011 - Marketing

http://thebrandawareness.blogspot.com/2011_09_01_archive.html

Through the eyes of a Malaysian consumer. Toyota Vios Vs. Honda City: Year To date July 2011 Malaysian Car Sales. Numbers don't lie, and here's the proof. These are are the sales data sourced from. Which were sourced from Malaysian Automotive Association (MAA). One of the more apparent comparison that's within the means of middle class Malaysian is a entry level Japanese Vehicle, and the 2 that comes to the average consumer mind is Vios versus City. What happened to common sense? Without any data to show...

2

Digiman, from boys to men - Part 1 - Marketing

http://thebrandawareness.blogspot.com/2011/06/digiman-from-boys-to-men-part-1.html

Through the eyes of a Malaysian consumer. Digiman, from boys to men - Part 1. Let me be clear and get the name of this icon/mascot straight. When this dude first came out, he was aptly reffered to as the digiman until the digi marketing team reffered to him as the Yellow Coverage Fellow (YCF), which was totally uncool, and probably a blip done by Naga DDB. Http:/ en.wikipedia.org/wiki/DiGi Telecommunications. Well, in came Naga DDB with their briliant campaign which lasted for years. This was one the fir...

3

Toyota Vios Vs. Honda City: Year To date July 2011 Malaysian Car Sales - Marketing

http://thebrandawareness.blogspot.com/2011/09/toyota-vios-vs-honda-city-year-to-date.html

Through the eyes of a Malaysian consumer. Toyota Vios Vs. Honda City: Year To date July 2011 Malaysian Car Sales. Numbers don't lie, and here's the proof. These are are the sales data sourced from. Which were sourced from Malaysian Automotive Association (MAA). One of the more apparent comparison that's within the means of middle class Malaysian is a entry level Japanese Vehicle, and the 2 that comes to the average consumer mind is Vios versus City. What happened to common sense? Without any data to show...

4

Shell Vs Petronas (retail fuel) Market in Malaysia - Marketing

http://thebrandawareness.blogspot.com/2011/04/shell-vs-petronas-retail-fuel-market-in.html

Through the eyes of a Malaysian consumer. Shell Vs Petronas (retail fuel) Market in Malaysia. What happens, when you as a market leader, loses its cutting edge, its key competency, its lynch pin, its differentiator, its x-factor. What happens if the competitor catches up with a me too product, or worst, me too and even better. . What can marketing, product planning, technology, or finance do about this? For more than a decade,. Although I seldom drive the Wire fast as it was never a performance car, I ga...

5

February 2011 - Marketing

http://thebrandawareness.blogspot.com/2011_02_01_archive.html

Through the eyes of a Malaysian consumer. How similar is Apple and Malaysia? How similar is Apple and Malaysia? It’s a never ending debate, no man is bigger than a company, and apple is not steve. (, that’s line actually originated from articles on Manchester United “no player is bigger than the team, when David Beckham and many other stars left the team” ) now that’s an undeniable truth. On hindsight, can you imagine Apple without Steve? Subscribe to: Posts (Atom). This blog is published by and reflects...

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thebrandawareness.blogspot.com

Marketing

Through the eyes of a Malaysian consumer. Shell's Let's Go campaign. The positioning of shell's let go campaign adds are obviously targeting the middle-higher income class. People who are affluent and educated (not to mention businessmen/politicians/. Government relations and in this new world the well connected middle eastern entrepreneurs.) you wont find the let's go campaign on mass media but carefully selected outlets like business week,the economist and. Is it a good ad though? Gone are the days whe...

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