How We Do It. Who Should Use It. Would you like to. Your new product success rate? Do you have a. The success insurance for your tough marketing challenges. A reality check of your company's marketing plan in. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
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The BrandAudit by Grayson Associates | thebrandaudit.com Reviews
https://thebrandaudit.com
How We Do It. Who Should Use It. Would you like to. Your new product success rate? Do you have a. The success insurance for your tough marketing challenges. A reality check of your company's marketing plan in. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
thebrandaudit.com
The BrandAudit by Grayson Associates
http://www.thebrandaudit.com/industries.shtml.htm
How We Do It. Who Should Use It. Beauty Industry - All Channels of Distribution. Women's and Men's Products. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
The BrandAudit by Grayson Associates
http://www.thebrandaudit.com/whatitdoes.shtml.htm
How We Do It. Who Should Use It. 1 PRE-LAUNCH - New Products.Lines.Brands. The success potential of a new product concept,. Before precious marketing funds are spent! The concept - a virtual "report card," up to 100. Needs improvement to succeed. Should not be marketed, without major redo. Strengths and weaknesses in. New product to benchmark competition product or brand. Against new product failures. Precious time, talent, wasted R&D and marketing funds. 2 Existing Brands - Products or Lines. Or redefin...
The BrandAudit by Grayson Associates
http://www.thebrandaudit.com/news.shtml.htm
How We Do It. Who Should Use It. Grayson Associates Press Release. Grayson Associates Introduces The BrandAudit System of Predicting New Product Success - or Reviving Stagnant Brands. July 21, 2006. Grayson Produces Brand Audit System. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
The BrandAudit by Grayson Associates
http://www.thebrandaudit.com/howwedoit.shtml.htm
How We Do It. Who Should Use It. How We Do It. Provides management with a 'reality check' of the company's marketing efforts for proposed new products or existing products, lines and brands. Careful analysis of the scores for each of these 5 marketing categories. Will reveal just where the product, line or brand can be improved to boost its potential for success. Here's how the proprietary, weighted grading system works -. Each marketing category has between 3 and 11 parts, totaling. All content on this ...
The BrandAudit by Grayson Associates
http://www.thebrandaudit.com/examples.shtml.htm
How We Do It. Who Should Use It. Total Score 57.16. Dramatic weaknesses in each marketing category will make it difficult to achieve success. Note: As of August 2006 brand is losing distribution. Trade and financial markets are dissatisfied with poor results. Total Score 82.28. High scores in each marketing category - should be a strong product entry. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
TOTAL PAGES IN THIS WEBSITE
8
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/suzanne_grayson_highlights.htm
GRAYSON ASSOCIATES, MANAGING PARTNER. Created the proprietary analysis system to predict new product success,. System may also be used to revive stagnant brands. Senior Vice-President, Management Supervisor- Advertising Agency. Created the proprietary analysis system to determine the level of effectiveness of print advertising. Used by agencies and marketers. Training seminars on in-depth knowledge of products and how to position/develop new products. Created PATHWAYS to BEAUTY and WELL-BEING. Invented 5...
The Ad Audit
http://www.theadaudit.com/whatitdoes.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Points out strengths and weaknesses of proposed print ads. As well as how to correct/improve impact and motivation, in each creative segment. May also be used prior to, or to replace costly consumer testing. Provides a weighted numerical score. Of 31 points of analysis for each of the four categories, along with a. Stopping power re target market.
The Ad Audit
http://www.theadaudit.com/howitworks.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. A panel of advertising professionals and marketers, (3-5 auditorsfor each ad), and Suzanne and/or Dr. Robert Grayson, analyze the ads in terms of Grayson Associates' proprietary weighting system of31 points analysis, within the four creative categories. The final scoreis a composite of the panel's ratings. AdAudit is an adaptation of.
The Ad Audit
http://www.theadaudit.com/howitisused.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. How it is used. Pre-Client Presentation and/or any focus group research, et al.). Evaluates a single and/or alternative versions of an ad to determine. The most effective one, and why. Allows improvements to be made prior to presentation and/or,. Stimulate the creation of another version. Assists in client presentations, especially to strengthen an agency point of view.
The Ad Audit
http://www.theadaudit.com/whatitis.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. A proprietary, weighted evaluation system to determine the effectiveness of print advertising - based upon four creative categories -. Headline Visual Impact Copy Consumer Appeal.
The Ad Audit
http://www.theadaudit.com/whytheneed.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Communication between agency and client. Without an organized and structured means of evaluating creative output, personal opinions (admittedly even expert ones) have no consistent means or language to communicate their reasons for ad preferences and/or areas which need improvement. Competition for consumers attention.
The Ad Audit
http://www.theadaudit.com/newspress.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. AdAudit - THE NEW AND QUICK WAY TO. IMPROVE PRINT AD IMPACT - BEFORE THE ADS RUN! Headline - Visual Impact - Copy - Consumer Appeal. Within these categories there are thirty-one (31) points of analysis to determine the effectiveness of the ad, and its score. Every dollar spent in print media simply has to work harder to stimulate trial. In this new era for advertising, prin...
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/services.htm
Grayson Associates Consulting Services. PRODUCT CONCEPTS AND DEVELOPMENT. All phases of new product marketing, including product development, merchandising, promotion and advertising for men's and women's products, in all channels of distribution: cosmetics, skin care, hair care, fragrances, personal care: concepts, positionings, profiles, development, testing and executions. Restaging existing products, strategy positioning, development. Proprietary product and competitive analysis:. Analyze the strengt...
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/about.htm
Suzanne and Bob Grayson also write the column, THE GRAYSON REPORT. A marketing analysis newsletter for the cosmetic/toiletry industry published in the leading trade magazine, Household and Personal Products Industries (HAPPI). This newsletter is now in its 33rd year. A partial list of clients served includes AT&T, Avon, Citicorp, Bristol-Myers, 7-Eleven, Chanel, Gillette, Pfizer, Procter and Gamble, Estee Lauder, several advertising agencies and financial consultants. For further details.). A marketing a...
TOTAL LINKS TO THIS WEBSITE
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The BrandAudit by Grayson Associates
How We Do It. Who Should Use It. Would you like to. Your new product success rate? Do you have a. The success insurance for your tough marketing challenges. A reality check of your company's marketing plan in. All content on this site, such as graphics, text, charts, and software are the sole property of Grayson Associates and is protected by.
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